SLEEPING ON IT

Layout Design

PROJECT OVERVIEW

Create a visually aesthetic layout design to further the story of “Sleeping On It” and grab readers attention to the photos and article.

Layout Design

Visual Storytelling

Composition and Spacing

PROCESS

The photos of “Sleeping On It” were modeled after the classic fairytale, The Princess and the Pea. I choose to further this aesthetic and focus on this in my design. I used an old storybook font, designed a drop cap, and created vector embellishments in Illustrator. I went through iterative refinements to push the design further and create a stronger viewer experience.

PRODUCT

The final product resembles a storybook. It encourages readers to slow down and immerse themselves in the fairytale through the typography, decorative elements, and photo. With photography already being a major element, the design enhances it rather than taking away from the design.

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Atmosphere Title Sequence

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Color Connections: Beyond the Surface Campaign