I Love You Beary Much
I Love You Beary Much is a chance for students to come together and enjoy time making their own bear. Each year Miami Activities and Programming (MAP) puts on this event to spread a little love around Valentine’s Day. This year, I worked with a MAP Director to create the graphics and branding for the event.
Everything started with a moodboard (featured to the right). This moodboard was given to me by the MAP Director and was my starting point for the project.
From there, I took inspiration from the moodboard and added my own ideas to give it a homemade Valentine’s day aesthetic that still used the vector style the director wanted. I also went a step further and created stickers to give out to participants at the event.
Finally, I created unique posters for each stand where participants picked up their bear. This step was one of my favorite parts, where I added a fun pun to go with each bear just like the elementary school Valentine’s Day cards I used to receive.