I LOVE YOU BEARY MUCH

EVENT BRANDING

PROJECT OVERVIEW

Create a cohesive visual identity for Miami Activities and Programming (MAP)’s “I Love You Beary Much” event. Focus on creating engaging branding and promotional pieces from the MAP Director’s vision.

Client Collaboration & Communication

Marketing Design

Brand Identity Design

PROCESS

Each year, MAP puts on I Love You Beary Much for students to stuff their own bear (Build-a-Bear for college students). The process started with the moodboard created by the MAP director (featured on the top left). From there, I took inspiration from the moodboard and added my own ideas to give it a homemade Valentine’s day feel. Next, I drew out a few rough sketches and started to create vectors. These were presented to the MAP director and we went through a few edits. After the final product was created, it was extended into different posters and stickers.

PRODUCT

The final product was a reminder of the Valentine’s Day cards I used to make as a kid.

By the time of the event, tickets had sold out, there was over 500 people in attendance, and a line of people waiting to get in before the event started.