REDFINS CLUB SWIM
ANALYTICS + REBRAND
PROJECT OVERVIEW
Create a unified and visually appealing social media and brand presence based on analytics.
Branding - Digital Analytics - Social Media Development | Adobe Illustrator - Adobe Photoshop | Marketing Chair
ANALYTICS
Looking at analytics, meet day recaps always have the highest engagement numbers. Photos also always have higher engagement numbers than just posts that are fully graphic based.
The post above has the highest engagement (based on likes) compared to any other post from the 2025-26 school year.
The post to the left, which combines photos and graphics, has significantly higher engagements than other posts that are fully graphic based.
BRAND GUIDELINES
The new guidelines will focus on keeping things photo-heavy while also being bold and fun. There will be a primary and secondary font and a light and dark red (both pulled from the logo), which will keep things consistent.
SOCIAL MEDIA
Under these new guidelines, the social media will focus on highlighting a diverse range of people will increasing engagement. A few new pieces of content that will be utilized are:
Highlights of swimmers over school breaks
Meet Day Announcements
Pre-meet videos
Stories will also be a tool to showcase snippets of practice, meet day takeovers, and highlights of socials.
MERCH DESIGN
Looking at past merch orders and designs, there was a significantly higher purchase amount from 2024 to 2025 when the merch was more “stylized.” Meaning, the design was more detailed, colorful, and thought-out than just the logo and some text. Using this, I created a design that could be reworn year after year and captured the essence of the swim team and Miami University.
