DRINK BAREFOOT
ADVERTISING CAMPAIGN
PROJECT OVERVIEW
Convince St. Patty-ers to buy Barefoot Wine on instead of beer on St. Patricks Day. Combine everything together through a Campaign write-up, print ads, a brand activation piece, and anything else that sparks creativity.
Art Direction
Visual Storytelling
Graphic Design
PROCESS
This St. Paddy’s Day, Barefoot Wine is going to own the holiday by representing itself as the drink that gets goers what they need. While everyone else will be sipping on their cans, Barefoot drinkers are already at the gold.
PRODUCT
Working with my copywriter, we brainstormed different perspectives we might take. We ultimately decided on the fact that beer has a lower ABV and does get not people drunk as fast as wine does. Then, we started brainstorming copy and creative to use. We went through a lot of iteration before deciding on the final product.
First, We’ll target major cities where large St. Paddys day festivities take place – like Chicago, Savannah, and Boston. We’ll encourage them to move past beer and focus on the new rainbow to follow – Barefoot Wine.
#DrinkBarefoot
We’ll also introduce a new and special St. Paddy’s themed wine Bottle. With this bottle, Barefoot Wine will collaborate with Uber to make sure St. Patty’s Day participants have a safe ride home. Inside the bottle cap, will be a 20% off discount code.
CW: Katie Whitehead
To go for the gold, Barefoot Wine will have special pop-ups at major St. Patty’s Day Celebrations. We’ll offer visitors the chance to drink the rainbow through special edition wine shooters. While Encouraging them to post on social media to spread the news – #DrinkBarefoot.